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"Personal Trainer Business Cards"Distance Yourself from the Competition: Personal Trainer Business Cards The most underused marketing tool in a health club setting is quite possibly the business card. Get Started on the Right Foot In an industry where the most successful Personal Trainers are their own walking advertisement (whether it be because of their physiques, the results their clients experience, or their attention drawing techniques), Personal Trainers who are new to the industry must take advantage of every option available. Consider the number of hours in a week (168), and the number of hours you spend at the gym each week (20-40 on average). Not that we expect you to be there for all 168 hours; it is important to have your own life outside of work. However, this leaves 128-148 hours of the week that you are not available to make contact with the potential personal training clients at your facility. Think of the possibilities at your facility alone! Since Personal Trainer business cards are so underutilized, being the only Personal Trainer using this resource will do wonders for you at your prime location, but the largest impact on your business will occur as you spread your contact information and unique identity throughout the community. Good Use of Personal Trainer Business Cards I have found good success making contacts at barber shops, bridal shops, the supermarket. However, my greatest successes have come from the networking and relationship building I have done with other companies promoting beauty, health and wellness. Great Use of Personal Trainer Business Cards Placing your business cards in local doctors offices, massage studios, tanning locations, and physical therapy offices is a step in the right direction. What will grow your Personal Training Business infinitely is creating a constant referral source through genuine conversation and trust building with the owners and employees of the offices that you frequent. You must be on the top of their mind to reap the rewards. Your current clients and contacts within your facility should be getting the most "face-time" with you. Use their social and professional networks to your advantage by having them spread the word and your marketing material at their offices and meetings. Creating Your Own Marketing Materials Have you ever been to an event where someone you just met asked for your business card, but you had nothing to give them? Being unprepared is not a good feeling, but it is easy to prevent. After years of falling into the same trap, we've finally found our solution. All of the staff at My Personal Trainer School receive their professional marketing materials through VistaPrint. Your business card may often be your first impression; don't waste it. Site Navigation: Home / Personal Trainer Business Cards |
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