"Personal Trainer Business Development"

Personal Trainer Business Development: Factors that Will Impact your Success

Personal Trainer Business Development: In setting up a business plan for any industry, there are some variables that you can plan for and others that are outside of your control.

In this section we will introduce you to some of the controllable and uncontrollable factors and how much they will impact your business. Among these:

• Session Cancellations
• School Vacations
• Public Holidays
• and Your Vacation!

Session Cancellations - I've seen Personal Trainers who experience a high percentage of cancellations and I've seen some who have clients that rarely miss a session. What we will plan for is that 1 out of every 5 sessions that you schedule will cancel.

School Vacations - Depending upon your location and the demographics, school vacations can either improve or negatively impact your business. If your health club offers day care, you may find that during school vacations you will be able to schedule and complete more Personal Training sessions. Remember, the opposite may be true if you do not have the added luxury of on site daycare. In our examples, we will plan for the loss of 1 session per every 5 scheduled during a school vacation week.

Public Holidays - As with school vacations, public holidays can impact your Personal Training sessions positively or negatively. Advance communication with your clients will assist in your planning. In our Personal Trainer business development, we will plan to lose 1 session out of every 4 scheduled during during a Public Holiday week.

Your Vacation! - During your vacation, you will lose every session that you normally would have scheduled. Some health clubs will offer a weeks paid vacation as part of your benefits package.

IMPORTANT: Our Personal Trainer Business Plan is designed around a 50 week year, giving you 2 weeks vacation if you so desire.

Remember, your Business Plan will be a living and breathing entity. You can and should change it to fit your needs and your schedule.

Continue to: Personal Trainer Business Plan

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